Thinking about the future
The core focus of our social policy is to make all-round improvements in living standards for company employees, members of their families, residents of mining towns and villages. We take a systematic approach to community investments to ensure they are highly effective.
Our strategy of promoting regional development is primarily aimed at building the capacity of local communities. Through the development of infrastructure and knowledge, we enable communities to solve actual problems and attract the resources they need. The involvement of local residents in creating positive change helps to develop the economy and improve the living standards of the regional population.
We develop and implement social programmes in cooperation with stakeholders: regional and city administrations, non-governmental organisations and local residents. Partnerships under these agreements are determined by the objectives of our territorial social development and by the strategic goals of our Corporate Social Policy.
Our Corporate Social Policy is based on international standards including the UN Global Compact, the Social Charter of Russian Business, the ISO 26000 Social Responsibility Standard and the recommendations of the Global Reporting Initiative (GRI).
SUEK’s social and charitable programmes can be divided into the following categories:
- Sports and healthy lifestyle;
- Medical care;
- Urban land and infrastructure development;
- Leisure, culture and fulfilment of creative potential;
- Development of local community members’ social and business skills;
- Affordable housing and public utilities;
- Improving local self-governance;
- Charity and assistance to vulnerable social groups.
SUEK implements community development programmes at all its key facilities. Overall, in 2017 SUEK implemented 150 social and charitable projects. The amount spent on community investment totalled $22m.
Planning and assessment of social programmes
The main tool for implementing our social policy in the regions is a non-profit organisation called ‘SUEK to the Regions’, established in 2007. The fund’s activities cover all areas of SUEK’s operations.
The planning of our community programmes is based on social environment monitoring. Progress and outcomes are assessed by independent and corporate experts. Regional and local community development is monitored using integrated social research, cluster polls and feedback on activity outcomes.
Most of the fund’s social projects are interrelated, aimed at solving various sustainable development problems. These projects are long term and networked, meaning they are replicated after testing in one of the regions and delivered to other territories where the company operates.
Assessment of community investment efficiency
- Events held, participants;
- Beneficiaries; Beneficiaries are residents of the territories that benefit from the results of implemented community, entrepreneurial and social-entrepreneurial projects (taking into account ongoing projects implemented in previous years).
- Funds raised for the implementation of the company’s community development programmes;
- Partners involved;
- Growth points The growth point is an organisation set up as as result of implementation of a social project enhancing living standards in a particular district or town (maternity support centre, music workshop, mini-cinema etc.). created as a result of the company’s community involvement;
- Media coverage.
- Increased efficiency of public-private partnerships, closer interaction between commercial and non-profit sector companies in solving social problems;
- Sustainability of previously implemented social projects;
- Favourable conditions for interaction with state authorities and the public;
- Enhancement of SUEK’s reputation as a socially responsible and sustainable company.
In 2017, 13 programmes were assessed for efficiency.
|Number of programmes assessed for efficiency||9||10||12||13|
|Average number of beneficiaries Beneficiaries are residents of the territories that benefit from the results of implemented community, entrepreneurial and social-entrepreneurial projects (taking into account ongoing projects implemented in previous years).||25,000||33,000||45,000||48,000|
|Growth points created The growth point is an organisation set up as as result of implementation of a social project enhancing living standards in a particular district or town (maternity support centre, music workshop, mini-cinema etc.).||35||56||66||71|
Key programmes in 2017
Urban land improvement and infrastructure development
Our inter-regional urban land development competition, ‘Comfortable Living Environment’, includes five categories: ‘Cosy courtyard, cosy home’, ‘Beauty around us’, ‘Clean city – healthy future’, ‘Health zone’ and ‘Discovering Russia’.
Competition outputs included improving children’s playgrounds and parks in the territories where SUEK operates, cleaning coastal areas in Murmansk, creating more sporting opportunities both for children and adults, holding activities aimed at preserving historical and cultural values, and delivering moral and patriotic education for young people.
Development of social and business skills and activities
The system of entrepreneurial training in sustainable projects, both at beginner level and during project implementation, is an important element of entrepreneurship support.
In 2017, we continued to roll out our ‘School of Social Entrepreneurship’ programme. During the year, graduates of the School created more than 50 new businesses in their regions.
Graduates also benefited from our training programme, ‘Workshop of Successful Practices: Online Space for Exchanging Experiences’. Participants developed mechanisms for replicating their own projects and implementing advanced projects created by colleagues in their territories.
In order to develop the entrepreneurial skills of high school students, we have also launched a number of additional programmes:
‘Younger Generation: Path of Success’ is aimed at solving two urgent problems in mining regions: developing small and medium-sized businesses to drive business diversification in single-industry cities, and enabling professional fulfilment for young people, which will reduce the outflow of talent from the territory.
In total, in 2017 we developed and tested about 100 school business projects. We also continued to implement the ‘Future of the Community – Future of SUEK’ and ‘SUEK’s Work Teams’ programmes.
In 2017, we further developed a system of programmes that promotes entrepreneurial and innovative thinking. These programmes focus on developing initiative in children, with a view to nurturing future local leaders, from childhood on, at each stage of their education. They involve the participation of various stakeholders, such as family members and teachers.
During the year, as part of our ‘New Educational Technologies: from Kindergarten to School’ programme, we trained new teams of teachers and organised entrepreneurial marathons among pupils, pre-schoolers and their families. The marathons attracted 2,000 children from 17 general education and pre-school institutions.
We also ran our ‘Success Territory’ economic camp for pupils. The project involves intensive training for young people in entrepreneurial knowledge and skills to promote the future development of small and medium-sized businesses in mono-industry regions.
Our interregional competition for students’ projects, ‘Golden Talent Pool’, allows SUEK to identify and support creative young people who are able to work in an innovative economic environment. The participants are students of SUEK’s target universities: Siberian Federal University, Kuzbass State Technical University, Khakasia State University, Buryatia State University, Far Eastern Federal University and Pacific State University. In 2017, prize winners in each category received diplomas and scholarships.
Sports, medical care and healthy lifestyle
In 2017 we further developed ‘Chess to Mining Regions’, a children’s chess programme initiated in 2016 to promote chess in mining towns. New chess classes were opened in ten schools. The second corporate tournament brought together players from the eight regions in which SUEK operates.
Since 2015, SUEK has been supporting the ‘Dream Ski’ social programme, aimed at rehabilitation and socialisation through mountain skiing for people with cerebral palsy, autism, Down’s syndrome, visual and hearing impairments. During the reporting period, we expanded the programme to include Krasnoyarsk region, while trainers from Kuzbass and the Krasnoyarsk region also attended ‘Dream Ski Rollers’, which allows continued rehabilitation in the summer. Such activities will help to consolidate and enhance the positive effects achieved in winter.
The company continued general treatment and rehabilitation programmes for children from the regions where SUEK operates. Children from Kuzbass were sent to Greek resorts, and veteran miners were also offered treatment. The Department for Presidential Affairs of the Russian Federation has been an official programme partner for many years.
Leisure, culture and fulfilling creative potential
In 2017, the ‘Talents Brought to Grass‘ contest extended to 3,500 children who participated in three regional competitions – in Kuzbass, Krasnoyarsk region and Zabaikalye. Winners of regional stages – over 300 people – took part in a gala concert in the capital of the Kemerovo region.
SUEK also finances events such as nationwide, professional, regional and local holidays. In the reporting year, the company supported the Russian Geographical Society’s international expedition to retrieve an historic C-47 Douglas aircraft which crash-landed in the Arctic tundra in 1947. The plane will be a key exhibit in the modern complex Museum of the Russian North Conquest, which will open in Krasnoyarsk.
In 2017, we celebrated the 70th anniversary of the Miner’s Day in all Russian regions where we operate. Events included honouring industry veterans and star workers, distributing government awards, and city-wide celebrations with concerts featuring Russian pop stars.
During the reporting period, the company implemented many community environmental projects dedicated to the Year of Ecology in Russia.
Initiatives were aimed at disseminating knowledge about Russian nature and native territory, promoting active citizenship around environmental preservation and improvement, and supporting and encouraging initiatives for young people.
The All-Russia nature festival, ‘Pristine Russia’, is a festival of works by the best Russian photographers which showcases Russian nature in all its diversity. The organisers are the Federation Council of the Russian Federation, the Russian Geographical Society and the Ministry of Culture of the Russian Federation. In 2017, SUEK hosted the exhibition in all regions where the company operates. In total, the exhibition was attended by more than 140,000 people in mining regions, and became part of the cultural agenda of the Krasnoyarsk and Eastern Economic Forums. Over 100 events took place during the exhibition, including special tours for pupils and children from orphanages, veterans, students and people with disabilities.
In honour of the 70th anniversary of the Miner’s Day and the Year of Ecology in Russia, SUEK employees, their families and coal industry veterans planted over 400 pine, cedar and lime trees in many mining towns where SUEK operates. The project was implemented jointly with the International Public Movement ERAECO, Rosprirodnadzor, the Council of Botanical Gardens of Russia and the UNEP (United Nations Environment Programme) Office.
In July 2017, in celebration of the Year of Ecology and the 100th anniversary of the Russian nature conservation system, SUEK’s volunteers initiated an environmental marathon ‘Zubochistka’ (‘Toothpick’). The aim of the event was to clean garbage along the main tourist routes in the Kuznetsk Alatau State Nature Reserve. Over 160 volunteers, including SUEK’s Work Teams, employees of large companies and students from Kuzbass, travel company representatives and regional media employees, cleared more than 60 km of hiking trails.
An environmental protection project contest, ‘Native Land’, was held among teenagers from all regions where SUEK operates. The winners were offered an environmental expedition to Lake Baikal. The trip featured guided tours, a geological and botanical history of the forest, laboratory research in ichthyology, basic mapping tuition, and lectures on the fauna and flora of Baikal.
Improving local self-governance
We continued the implementation of our municipal management analytical tool: a matrix of socially important problems through which we analyse the social needs of target citizen groups. The matrix will help expand the range of social services in the territories, enhance the competitiveness of social entrepreneurs and, in this way, improve the stability of the regions.
Affordable housing and public utilities
In 2017, we continued to support the construction of an energy efficient housing block in Chegdomyn village, in the Khabarovsk region, which will be completed in 2018. SUEK’s employees will also receive apartments in this new complex. In Toki village (also in Khabarovsk region), we financed the repair of wooden houses and assisted in the provision of new modern housing for the residents.
Charity and assistance to vulnerable social groups
Since 2013, SUEK has been involved in the treatment and rehabilitation of children with serious diseases. The company cooperates with the Russian charitable foundations Rusfond, Gift of Life, the Union of Charitable Organisations of Russia, the Vera Hospice Assistance Fund, Shield and Happy Childhood charitable funds, among others. In 2017, dozens of children underwent recommended high-tech treatment under programmes delivered jointly with Rusfond (Kommersant Publishers) and Gift of Life.